Taylor + Tyler
Taylor + Tyler
Building common understanding

WE Accelerate your concept & strategy development

Much effort, time and money are wasted while teams develop a complex concept or strategy because they lack a common frame of reference on which to base discussion. We help teams clarify, coordinate and harness understanding during their development of a complex concept or strategy, using a fast and proven mapping technique. The value for you is getting everybody onto the same page, unbelievably fast.

100+ clients 20+ countries

Strategy development, Ecosystem analysis, Business modelling, Team onboarding, Stakeholder management, Project formulation, Roadmapping & Customer journeys.

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MAPPING ROOM.

A DEDICATED SPACE WHERE A PRESSING SITUATION IS MAPPED BASED ON ALL AVAILABLE KNOWLEDGE IN ORDER TO PLAN EFFECTIVELY FOR ACTION.

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OUR MAPPING ROOM

STEP 1 - “mapping where you are now”

Gather insights to define challenges & opportunities

Here participants set-out the components that make up their world by mapping the way their organisation creates, delivers and captures value. Pressing issues are exposed. This collaborative approach defines the challenges and opportunities that lie within your ecosystem, extremely fast. This prepares you to go to STEP 2 - to formulate meaningful strategy, policy or best practice, which are based on genuine, gathered insights.

 

STEP 2 - “mapping where you want to go”

Use insights to formulate and test strategy, policy or best practice

Here participants work with the map created in STEP 1 to build on to the challenges and opportunities. Here they define new ideas, concepts and strategies which can be tested and validated. Fast.

 

2, 3 or 6 hour sessions for team members, project partners, customers, boards of directors, management teams, project groups or whole departments.

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Be Prepared

Teams entering the mapping room have their beliefs around their pressing situation challenged.

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Mapping Insight

The mapping room captures stakeholders' drivers and motives. It creates one single frame of reference.

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One Map

Test and validate business models, value chains, organisational set-ups & customer experiences.

A DEBRIEF.

REFLECTING BACK OVER GATHERED INSIGHTS IN ORDER TO PLAN INTELLIGENTLY FOR FUTURE ACTION.

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OUR DEBRIEF

option a

One-Pager Summary

Here we capture the challenges and opportunities revealed in your mapping room. Written in a form that is both accessible for those who attended and those who didn’t. Fast.

 

option b

Charter document

A follow-up one-to-one session where we work with you to process and distil the findings from your mapping room. The resulting document captures the choices and success criteria that will underpin your strategy, policy, practice or project. Fast.

option c

A plan for change

A small-group follow-up session where we consider the implications of the defined strategy for your organisation and help you plan accordingly.

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Take Action

Our debrief will transition you from insights to implementation.

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Reality Check

The debrief frames and distils the insights from the mapping room. We consider the potential impact of change in regards to your set-up and resources.

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Take Away

With the Charter document or Plan for Change you come away owning a strategic tool that immediately enables you to move forward.

APPLIED IN OVER TWENTY COUNTRIES FOR BUSINESS MODELLING, TEAM ONBOARDING, STAKEHOLDER MANAGEMENT, PROJECT FORMULATION, ROADMAPPING & CUSTOMER JOURNEYS

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FAQ

1. How many people can participate?

When mapping around the table, anything from one to twenty. Larger groups of up to 200 have experienced the mapping room as audience. When it comes to the debrief, we recommend to keep it tight, so one or two is preferable.

2. What language will they be in?

The mapping room is held in English and has already been applied in twenty different countries. Its visual approach enables participants with varying levels of English to collaborate. The follow-up debrief can be held in English or Danish.

3. How are the mapping and debrief related?

After the mapping room is the debrief, where we help you process the insights so that you can implement action and enable change within your organisation.

4. How long do the mapping and debrief take and where?

A mapping room session can last 2, 3 or even 6 hours and can be anywhere with a big table. The debrief one-to-one session can follow a day or two later, taking around 2 and 3 hours and takes place in a quiet office or via Skype. 

5. Is this a one-off or does it require multiple mapping sessions? And when should we do them?

It can be a one-off or used quarterly and suited to your timeline. When and where is something we can determine together, once you’ve made contact.

6. Does the mapping room generate ideas?

Yes. When you break a scenario or a problem down, ideas from within the team, naturally emerge. Seeing your company’s situation from new perspectives rivals any brainstorming technique, without a Post-it® in sight.

7. I’ve heard of LEGO Serious Play™. Is that what you do?

Lego Serious Play™ uses a central facilitator to take multiple teams through a series of predefined steps to play around and express their situations through small scenes built in LEGO. It takes an allegorical approach. Whereas the mapping room gathers everyone around just one table to address one real situation. Here the focus is not on whether it’s LEGO, Playmobil or office supplies, but a group can even test and validate specific courses of action. The debrief session then distills this shared understanding into a document which can enable a project owner to move forward.

8. Is this a team building exercise?

It does bring teams together and team building is a significant bi-product but not the main focus. Having a team deconstruct their situation and explore multiple perspectives guarantees a shared, deeper and consistent understanding across that team.

9. Why choose Taylor + Tyler over other strategy consultants?

It doesn’t have to be us or them. Just two hours with us, will confront you and any external consultants with exactly where you are right now and can test and validate any ideas you all bring to the table. See our mapping room as a fast service with no binding commitment and the debrief as a boost to your project preparation or strategy implementation.

10. Do you provide any documentation of the mapping room?

Yes, we will provide digital photos and a video summary of your mapping room session. The main documentation comes immediately afterwards from the debrief session, in the form of either a One-page summary or a Charter document. These capture the vital elements of your ecosystem or project so that you can move forward with something concrete.

11. How much does it cost?

That depends on a number of things such as the options you choose, group size and where you are based. So contact us, so we can hear more about you, and we’ll send you an offer.

TAYLOR + TYLER

To book a session, get in touch.

Erica Taylor

hello@ericataylor.dk

+45 60 57 05 09

 

Paul Tyler

hello@paultyler.dk

+45 30 33 22 36

 

Store Kongensgade 108, 2th

1264 Copenhagen

Denmark

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ERICA TAYLOR

Writer & Project Developer    hello@ericataylor.dk    +45 60570509    CVR/SE-NUMBER 38 94 62 85

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PAUL TYLER

 

Creative Analyst    hello@paultyler.dk    +45 30332236    PAULTYLER.DK APS CVR/SE-NUMBER 29 52 25 02